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Jacob's Creek

Toolkits

 I began my career at BD Network in Fitzroy.  While at BD, I designed toolkits for Jacob’s Creek and Pernod Ricard’s local and global markets.  Each toolkit needed 40–80 pages of content. I designed each layout; laying out copy and creating graphics across all pages, to meet swift deadlines. I was the sole designer for much of it, right in the deep end with just a few month’s advertising experience!  Each campaign’s artwork required full visualisation with mockups and in-situ concepts. Each toolkit also needed downloadable finished artwork of the Key Visual and extended collateral: Point of Sale, Posters, Hanging Banners and so on, ready to print.  I had the opportunity to lay down styleguide rules and guidelines for many of these toolkits. I learned a lot during this time; seeing each brand evolve, and dictating type and layout rules to keep the brand’s artwork strong and consistent: no matter how it was adapted.

I began my career at BD Network in Fitzroy.

While at BD, I designed toolkits for Jacob’s Creek and Pernod Ricard’s local and global markets.

Each toolkit needed 40–80 pages of content. I designed each layout; laying out copy and creating graphics across all pages, to meet swift deadlines. I was the sole designer for much of it, right in the deep end with just a few month’s advertising experience!

Each campaign’s artwork required full visualisation with mockups and in-situ concepts. Each toolkit also needed downloadable finished artwork of the Key Visual and extended collateral: Point of Sale, Posters, Hanging Banners and so on, ready to print.

I had the opportunity to lay down styleguide rules and guidelines for many of these toolkits. I learned a lot during this time; seeing each brand evolve, and dictating type and layout rules to keep the brand’s artwork strong and consistent: no matter how it was adapted.

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