This is a retouching piece from a Monash Business School ad, imagining how one could change future consumer behaviour with a Masters degree.
Taking cues from printer ink packaging and food boxes, I laid out an impression of how a cartridge like this would look. I worked closely with my art director to get all the little details right, and had a go at a bit of copywriting as well!
Once done, I set about retouching with a straight-on, “producty-feel” shot with soft natural light and neutral tones to help the packaging stand out.
I also did a physical mockup, mainly to prank people with.