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Monash Business School

Steak Cartridge

 This is a retouching piece from a Monash Business School ad, imagining how one could change future consumer behaviour with a Masters degree.  Taking cues from printer ink packaging and food boxes, I laid out an impression of how a cartridge like this would look. I worked closely with my art director to get all the little details right, and had a go at a bit of copywriting as well!  Once done, I set about retouching with a straight-on, “producty-feel” shot with soft natural light and neutral tones to help the packaging stand out.

This is a retouching piece from a Monash Business School ad, imagining how one could change future consumer behaviour with a Masters degree.

Taking cues from printer ink packaging and food boxes, I laid out an impression of how a cartridge like this would look. I worked closely with my art director to get all the little details right, and had a go at a bit of copywriting as well!

Once done, I set about retouching with a straight-on, “producty-feel” shot with soft natural light and neutral tones to help the packaging stand out.

 I also did a physical mockup, mainly to prank people with.

I also did a physical mockup, mainly to prank people with.