Cellarbrations, IGA Liquor, Bottle-O: Promotions
Australian Liquor Marketers regularly run prize promotions. Here’s a selection of crafted visuals.
This prize for Cellarbrations offered a trip to the Whitsundays. As diving was included, I created a world inside a bubble, crashing as a wave out of the prize mechanic: spin to win. Included was a nod to some of the luxury accommodation included.
While this prize included full flights and seven nights accommodation in London, the details were scant. With that in mind, I leaned into the visuals. What could be more London than a semi-magical, flying double-decker bus? Taking cues from picture books and giving them an adventurous twist, I set about making a layout full of British energy.
Plus a cheeky Gin, of course.
Here’s several prize collections. It was quite important for these prizes to be not just visually impactful, but also have an interesting silhouette when reproduced in small specs.
