Defence Force Brand Guidelines
I’ve had an active hand shaping branding for several Defence Recruiting departments, and have written the Air Force and Army brand guidelines. This opportunity brought together all their visual communications to date and unified them in one simple, clear system .
Rules were set in stone to ensure brand consistency. I recommended adjustments as necessary to build a stronger brand. Following their creation, I proactively maintained a suite of commonly-used layout and formatting styles, allowing for rapid and efficient design for my studio team.
