Monash University:
If You Don't Like It, Change it
A large campaign rollout across many formats.
Wrap takeover: The Age
To be as relevant as possible, the title copy was left flexible right up to the editorial date. This meant that t could be changed to reflect what was inside. Speedy typography and artworking was in order!
About as rich black as you’d want to go on newsprint.
Out of Home
This campaign had a broad rollout, including many sizes of out of home. The bread and butter.
