Pork Star: Brand Refresh
Giving a legacy brand the rock star refresh it deserves.
What is PorkStar? It's an industry group which brings together chefs. The famous and the up-and-coming rub shoulders, united by a love of all things Pork.
However, their initiative’s visual style had not updated in 20 years.
To celebrate flavourful and culinary craft, a new visual language needed to be created.
I crafted a new visual style, which has a late-night, rockstar feel to give these chefs the centre-stage they deserve. Taking cues from chef’s notebooks, I’ve used lighting, texture, a sprinkle of seasoning, and they've come to life.
This refresh shines a light on the rock stars of the back-kitchens. PorkStars embody a blood, sweat and tears style of culinary artistry.
