My work for Alfa Romeo covers retouching, layout design and artworking.
This image combined the vehicle with a fresh background: correcting lighting, shadows and reflections. The final colours were dreamlike: with a contrasted and dramatic mood incorporating deep blue and red tones throughout.
Another composited shot. I matched angles of the interior to the exterior, and went for a cold dramatic look.
With the lower black bar forming a compulsory part of the brand guidelines, I pulled the car out of the frame and overlapped it over the footer. This made the car larger and ensured the requirement for a footer wouldn’t limit the impact of the campaign across unique and wide specs.