With SkyBus going through a refresh, they needed some new comms to celebrate how easy it is to travel with SkyBus.

Each image needed a Melbourne sense-of-place, so I created window backdrops for each scene. In the coffee-stacking image, the famous cheese-stick was made with a combination of retouching and AI to get the perfect angle.

Following a blend of retouching and AI, these were finalised with a touch of vibrancy and ‘pop’ where needed.

These images were then used in everything from out-of-home to display banners.